GameBattles Competition Website

GameBattles is a site for gamers to compete against each other for money, XP & bragging rights. Worked to redesign the legacy competition site, moving it to a responsive format. This enabled us to retire the mobile iOS app.

Features include account tiers (member vs premium subscription), store destination, micro-transactions, credit management, reward payout, team management, social connection, support & notifications.

Esports Video Service Website

Worked to redesign Blizzard’s Major League Gaming video platform site with a focus on mobile. Project deep dive here.

Fullscreen Social Video App

The Fullscreen app is a video destination for generations X & Z, showcasing original shows starring popular YouTube stars alongside a curated set of pop culture videos. Worked to enhance content discovery, bring a new social layer to the service and reimagine the trial experience by moving the pay-gate.

Features include account tiers (trial, paid subscriber, AT&T subscriber), personalized content discovery, social viewing experience, gif creation & sharing.

Influencer Campaign Management App

Fullscreen’s campaign management app, Gorilla, is an internal tool for the Influencer Marketing team. As Fullscreen’s core business, this app was created to resolve a host of inefficiencies - primarily working to coalesce 4-5 separate tools into a single app destination.

Features include performance snapshots, data visualization, team management, campaign creation and review, influencer management & payouts.

The Fullscreen App is a subscription video service for fans to access exclusive content starring their favorite YouTube stars. One of the biggest components of fandom is being social. For instance, our users who were fans of Shane Dawson follow him on every platform, engage in comments sections, DM to try and connect with the creator, create fan accounts, etc. We wanted to take the importance of social and fold it into our watch experience with Watch Party, a way to invite other fans to watch video and chat in a viewing room. Additionally, we used this tool internally to host Watch Party sessions where the starring creator would engage in chat with their fans.

I worked closely with our UI designer and mobile engineers. The designer and I threw a bunch of concepts together for what a group viewing experience could look like, including reach ideas like games, video chat and reactions. From there, I took on documenting all the flows and annotating higher fidelity wireframes as we worked out what our MVP release would look like for Watch Party.

In defining what we released for this project, it was critical to work closely with engineering. For instance, we left a lot of the games and media ideas behind as we decided to use a third party chat integration where customizing to that extent would have taken a very long time. We also spent a good amount of time upfront defining and documenting all the possible entry points to make sure that our editorial and marketing teams would be able to deliver seamless experiences using deep linking, no matter if the user had the app or not. We ran moderated Watch Parties with our YouTube stars using an internal tool that an engineer and I were able to stand up in 2 weeks.

Though the Fullscreen video service eventually shuttered, this feature was a precursor to many of the social watch experiences we see today.

The Gorilla App is an internal tool for the Influencer Marketing team at Fullscreen. Influencer marketing is Fullscreen’s core business and revenue driver. The marketing team is in charge of taking the brand opportunities from the sales team and connecting with a Fullscreen influencer to create monetized ad postings.

I held a requirements gathering session with the marketing team to understand exactly what their day to day looked like, where they encountered problems and what they felt would improve their efficiency. I mapped the marketing team’s actions as time vs. money and came back with a few ideas:

• A mobile tool would change the game. Many of the team members stressed that they would have to return to their desk or on the weekend go home to their laptop in order to review and publish posts or pay out influencers.

• Centralized campaign management would save time and money. At the time, when new opportunities came in from the sales team, they were posted in Salesforce. The marketing team would have to go find the list and cull through the opportunities. Once selecting, they would have to recreate that entire posting in another tool to be able to put it out for bid (in yet another tool) so an influencer could pick it up.

• Automatic reporting. Every month the team was manually curating reports to track performance. In centralizing the data, we could not only generate monthly reports but also provide a real time data dashboard for the marketing team members and the VP of marketing to track progress.

I prototyped and tested the campaign creation flow first. Screens from this test below:

The prototype tested well but I was able to make quite a few enhancements to it after seeing it in the hands of the marketing team. I worked with an engineer to spin up a first version of the app which allowed reporting, campaign creation and payout. Future enhancements included deeper reporting and features like messaging, alerts and notifications.

Working directly with users to understand their experience and allowing that to inform solutions, in my opinion, the best way to work. Receiving constant feedback from the people using your platform, engaging with your technology and responding to your design makes for a well equipped contributor, regardless of your vertical.