BELIEFS

People First

When weighing deadlines, bottom lines and quality of life, I believe that people should come first. We all spend a lot of time at work fostering relationships and working to better communication to achieve efficiency and create safe spaces for ideation. I recognize how valuable this is and prioritize doing right by the people.

Purpose Drives Us Forward

What are you doing for your customers, why does it matter and how are you uniquely positioned to provide this? - Sally Blount & Paul Leinwand for the Harvard Business Review

Every employee should be able to answer this for themselves as it is the backdrop by which all work is done. Good employees feel they are valuable, which stems from a deep understanding of purpose. When you see ideas spark, like lightening in a bottle, those people know their purpose.

Communication Creates Trust

Trust will bring out the best in your employees. Creating trust removes fear and uncertainty which can prove to be big blockers to commitment and creativity. Consistent communication and transparency create 2-way paths between workers upon which trust is built. Actions and words are both part of this harmony - if leadership says one thing and invests otherwise, this disconnect will breed distrust.

Embrace Vulnerability

Vulnerability is a necessary part of the creative process and a vital part of the human experience. Choosing to care about purpose may expose vulnerability, and that is ok. It is this vulnerable space where creativity and innovation are born. Doubt pushes us to construct barriers around vulnerability, and continue on known courses. Check in. Push back. Find excellence, even when it comes with failure.

INTERESTS

Designing empathic experiences that communicate understanding on a human level.

Recognizing vast diversity in human experiences when considering the best path forward.

Understanding the impact of well designed systems in terms of efficiency, emotional investment and monetary profit.

Accessibility and inclusion from the start of the design process.

Understanding the impact of socioeconomic backgrounds on who our customers are now, and more importantly, who they could be if we approached our work with more awareness.